We all know people who think they’re doing something completely different with their money. One friend is glued to markets every day. Another barely knows where their retirement account lives. A third keeps most of their savings in cash because it feels safer.
What’s interesting is how predictable these behaviors are.
After watching markets for years, you start to notice that investing choices aren’t really about intelligence or income. They’re about how people respond to uncertainty. Different personalities, same pressures, same patterns.
Most people fall into one of a small number of investing profiles, whether they realize it or not. Those profiles shape how they take risk, how they react to volatility, and how well their strategy actually matches the world we’re living in.
On Wednesday, I’ll break down the four most common types of investors, how each one approaches the market, and the hidden risks most people don’t notice until it’s too late.
You’ll probably recognize yourself — and at least one person you know.